4 weeks (24 hours)  |  10000GBP

Covers organic and paid social strategies, community building, and creator partnerships to drive sustainable audience growth.

Course Overview

Covers organic and paid social strategies, community building, and creator partnerships to drive sustainable audience growth.

Learning Objectives

• Develop platform-specific strategies (TikTok, IG, LinkedIn)
• Design community moderation and growth systems
• Plan and measure creator partnership programs
• Leverage social analytics for content iteration

Module Breakdown

• Module 1 — Platform Strategy & Audience
  Selecting platforms, audience mapping and growth hypotheses.
• Module 2 — Organic Content & Community
  Community playbooks, moderation and engagement loops.
• Module 3 — Creator Partnerships
  Contracts, briefs and measuring UGC impact.
• Module 4 — Paid Social & Scaling
  Creative testing, budget scaling and lookalike strategies.
• Module 5 — Social Analytics
  Dashboards, KPIs and reporting to stakeholders.

Assessment & Certification

Set up a community growth plan and a creator partnership brief with measurement criteria.

Certification: Certificate — Social Media & Community Growth (24 hours)

Career Outcomes

• Build and manage engaged online communities
• Run creator-led acquisition campaigns
• Use analytics to guide social strategy