SEO Strategy & Technical SEO

4 weeks (24 hours)  |  500GBP

A focused programme on organic search visibility, combining hands-on technical diagnostics with strategic content planning to improve long-term organic performance.

Course Overview

A focused programme on organic search visibility, combining hands-on technical diagnostics with strategic content planning to improve long-term organic performance.

Learning Objectives

  • Perform comprehensive SEO audits
  • Identify and remediate technical crawl and indexability issues
  • Develop content strategies that align with search intent
  • Measure SEO impact with appropriate KPIs

Module Breakdown

  • Module 1 — Keyword & Intent Analysis
    Advanced keyword research, intent classification and content gap analysis.
  • Module 2 — On-Page & Content Optimization
    Title tags, meta descriptions, structured data and content frameworks.
  • Module 3 — Technical SEO
    Site architecture, robots, sitemaps, canonicalisation, and speed optimisation.
  • Module 4 — Indexing, Crawling & Logs
    Using server logs, Search Console and crawl tools to diagnose problems.
  • Module 5 — Link Strategy & Outreach
    Ethical link acquisition, partnership outreach and outreach KPIs.

Assessment & Certification

Students submit an SEO audit report for a real or simulated site plus a prioritized technical remediation plan.

Certification: Certificate — SEO Strategy & Technical SEO (24 hours)

Career Outcomes

  • Deliver technical SEO fixes reducing crawl inefficiencies
  • Create content that targets high-intent queries
  • Run link-building outreach effectively