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SEO Strategy & Technical SEO
4 weeks (24 hours) Â |Â 500GBP
A focused programme on organic search visibility, combining hands-on technical diagnostics with strategic content planning to improve long-term organic performance.
Course Overview
A focused programme on organic search visibility, combining hands-on technical diagnostics with strategic content planning to improve long-term organic performance.
Learning Objectives
- Perform comprehensive SEO audits
- Identify and remediate technical crawl and indexability issues
- Develop content strategies that align with search intent
- Measure SEO impact with appropriate KPIs
Module Breakdown
- Module 1 — Keyword & Intent Analysis
Advanced keyword research, intent classification and content gap analysis. - Module 2 — On-Page & Content Optimization
Title tags, meta descriptions, structured data and content frameworks. - Module 3 — Technical SEO
Site architecture, robots, sitemaps, canonicalisation, and speed optimisation. - Module 4 — Indexing, Crawling & Logs
Using server logs, Search Console and crawl tools to diagnose problems. - Module 5 — Link Strategy & Outreach
Ethical link acquisition, partnership outreach and outreach KPIs.
Assessment & Certification
Students submit an SEO audit report for a real or simulated site plus a prioritized technical remediation plan.
Certification: Certificate — SEO Strategy & Technical SEO (24 hours)
Career Outcomes
- Deliver technical SEO fixes reducing crawl inefficiencies
- Create content that targets high-intent queries
- Run link-building outreach effectively