5 weeks (30 hours)  |  2000GBP

This course teaches performance-focused media buying across search, social, and programmatic channels, emphasising measurement, experimentation and ROI optimisation.

Course Overview

This course teaches performance-focused media buying across search, social, and programmatic channels, emphasising measurement, experimentation and ROI optimisation.

Learning Objectives

• Design measurable performance media strategies
• Execute campaigns across Google Ads and Meta Ads
• Apply bidding strategies and conversion optimisation
• Use attribution models to evaluate channel performance

Module Breakdown

• Module 1 — Performance Marketing Fundamentals
  Funnel design, LTV, CPA targets and budget allocation.
• Module 2 — Search Advertising
  Advanced search campaign tactics, negatives, and SKAGs/structured approaches.
• Module 3 — Social Ad Platforms
  Campaign objectives, creative testing and audience selection for Meta and TikTok.
• Module 4 — Display, Programmatic & Retargeting
  Programmatic basics, DSP concepts and retargeting funnels.
• Module 5 — Measurement & Experimentation
  A/B testing ads, creative iteration and bid strategies.

Assessment & Certification

Practical project setting up a cross-channel paid campaign (creative plan, measurement and optimisation strategy).

Certification: Certificate — Paid Media & Performance Marketing (30 hours)

Career Outcomes

• Lower acquisition costs through structured optimisation
• Scale campaigns using data-driven decisions
• Design remarketing funnels that convert