3 weeks (15 hours)  |  15000GBP

Practical course on building lifecycle email programs, marketing automation flows, and improving deliverability and engagement.

Course Overview

Practical course on building lifecycle email programs, marketing automation flows, and improving deliverability and engagement.

Learning Objectives

• Design email journeys aligned to funnel stages
• Segment lists for better targeting
• Implement automation triggers and nurture flows
• Improve deliverability and measurement

Module Breakdown

• Module 1 — List Strategy & Segmentation
  Acquisition, hygiene, segmentation and privacy considerations.
• Module 2 — Automation Workflows
  Welcome series, nurturing, cart abandonment and re-engagement.
• Module 3 — Copy & Design for Email
  Templates, personalization and mobile-first design.
• Module 4 — Deliverability & Compliance
  SPF, DKIM, list hygiene and CAN-SPAM/GDPR basics.
• Module 5 — Measurement & Optimization
  Open rates, deliverability metrics and A/B testing.

Assessment & Certification

Students build a working automation in a mock ESP and provide test evidence of deliverability improvements.

Certification: Certificate — Email Marketing & Automation (15 hours)

Career Outcomes

• Create high-performing email automations
• Segment and personalize at scale
• Maintain strong deliverability