4 weeks (28 hours)  |  20000GBP

Data-focused course teaching analytics instrumentation, experimentation, and conversion rate optimisation techniques for measurable growth.

Course Overview

Data-focused course teaching analytics instrumentation, experimentation, and conversion rate optimisation techniques for measurable growth.

Learning Objectives

• Implement robust analytics instrumentation
• Design valid experiments and A/B tests
• Interpret data to identify funnel bottlenecks
• Use attribution to inform budget decisions

Module Breakdown

• Module 1 — Analytics Foundations
  Event models, tracking plans and data governance.
• Module 2 — Funnels & Attribution
  Funnel analysis, multi-touch attribution and modeling.
• Module 3 — Experimentation
  A/B test design, statistical significance and tooling.
• Module 4 — CRO Techniques
  Heuristics, session replay insights and landing optimisation.
• Module 5 — Reporting & Dashboards
  Building stakeholder-ready dashboards and narratives.

Assessment & Certification

A/B test design project and implemented tracking plan for a sample funnel; submission includes a results report.

Certification: Certificate — Analytics, Data & CRO (28 hours)

Career Outcomes

• Design and analyze experiments
• Instrument events for reliable measurement
• Improve conversion rates through iterative testing