2 weeks (12 hours)  |  25000GBP

A practical course on responsibly using AI tools across content, personalization and analytics to increase marketing productivity.

Course Overview

A practical course on responsibly using AI tools across content, personalization and analytics to increase marketing productivity.

Learning Objectives

• Apply prompt engineering for marketing tasks
• Use AI safely for content generation and personalization
• Integrate AI tools into automation workflows
• Understand ethics, bias and guardrails in AI

Module Breakdown

• Module 1 — Foundations of AI in Marketing
  Capabilities, limitations and selecting appropriate tools.
• Module 2 — Prompt Engineering & Content
  Effective prompts, templates and iterative outputs.
• Module 3 — Personalization & Automation
  Using AI for segmentation, personalization and dynamic content.
• Module 4 — Ethics & Governance
  Bias mitigation, disclosure and compliance.
• Module 5 — Tooling Workshop
  Hands-on with popular marketing AI tools and case studies.

Assessment & Certification

Practical assignments building prompts, a personalized content prototype, and a short governance checklist.

Certification: Certificate — AI for Marketers (12 hours)

Career Outcomes

• Leverage AI to accelerate content production
• Deploy personalization at scale with safeguards
• Apply ethical practices for AI marketing